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Benefits of Labeling

Label is a concise explanation of any product given for purpose of identification. The word labeling is used more as a symbol, than a real idea. The general functions of labels are extensively predictable and familiar as a method of distinction that helps people recognize one product from another. Labels represent a way of discriminating and identifying […]

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Why Label It

Labelling, applied correctly, is a powerful marketing tool, holding numerous important benefits that affect a company’s image. Labelling does more than identify a product; it forms an integral part of packaging, advertising not only the product, but also the company’s image. It is important for a company to “own” its label irrespective of whether the product […]

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Flexographic Printing

Flexographic Applications: Flexography is the major process used to print packaging materials. Flexography is used to print corrugated containers, folding cartons, multiwall sacks, paper sacks, plastic bags, milk and beverage cartons, disposable cups and containers, labels, adhesive tapes, envelopes, newspapers, and wrappers (candy and food). In the typical flexo printing sequence, the substrate is fed into the […]

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Printing Process Explained

To understand printing, one must understand the various label printing methods used today to print a product. While there are many different printing methods used today, there are still four main methods: Letterpress;  Flexography; Gravure; Offset Lithography   Letterpress is the oldest and fastest diminishing method used today. Developed centuries ago by the Chinese it is still used […]

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